But what does that mean, keeping it cohesive?

When I create, this is always on the back of my mind. When there is consistency and things '' look a like'', people will recognize it, When that happens they will remember and create a bond with it. When they bond they also create trust and trust is key especially for brands! I hear you think, but what is ''it"? "it"can be your brand, a store, a place an interior or even you! When you go to services I will explain what keeping it cohesive means per service :)